Good Governance and Leading Ethical Practices Across Industry
We will continue to work tirelessly to advance industry standards, enhance transparency of diamond provenance and improve the livelihoods of artisanal miners. Our ambition is to lead the diamond sector in ethical practices, helping the industry continue to progress in this area and drive consumer confidence in diamonds.
Our focus for 2030 is on extending the reach of our industry-leading Best Practice Principles; providing the provenance of our diamonds so that people can link the diamond they buy to its origin and be proud that it has been sourced responsibly and has generated lasting positive impact; and partnering on scalable solutions to support those who work in the artisanal and small-scale mining sector.